County lays out plan to revamp tourism following Florence

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People walking along riverfront in downtown Wilmington. (Photo: WWAY)

WILMINGTON, NC (WWAY) — Getting Wilmington’s tourism industry back on track after Hurricane Florence may sound like a challenge, but New Hanover County Tourism Development Authority has a plan.

A presentation was held at the Wilmington Convention Center Wednesday morning.

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Tourism Development Authority President Kim Hufham says part of the game plan includes promoting positive stories of recovery letting the community know that Wilmington and area beaches are ready to welcome visitors and asking national media to return and show how conditions have improved.

“We’re hoping the week of October 29 we’ll actually start with out paid media campaign in the markets that we have identified that we want to be in,” Hufham said. “And with that we’ll be rolling out our new creative, which is, the theme is ‘Come Back’, that we are open and we not only want you to come back as a visitor, but also that our area has come back from the storm.”

Hufham says the hope is to get back on track by spring 2019.